Build a Premium Practice, Not a Busy One. I help eye-care professionals and sales leaders master the art of conversion, clinical execution, and automated growth.
I am recognized as one of the most creative, high-execution sales leaders in the ophthalmic space. Covering NYC and the Tri-State area, I don't just sell devices; I implement ecosystems. From custom treatment menus to "urgency story" frameworks, my mission is helping doctors build profitable, patient-loved premium practices.
Consistently 300%+ to quota. I understand the mechanics of closing high-ticket medical devices in competitive markets.
Launch kits, ROI calculators, and AI-driven funnels. I build the tools that make the technology profitable from Day 1.
Mastering the "Emotional Buying Cycle" and F.I.R.E. qualification. I teach teams how to sell with empathy and authority.
AI-powered tools, scripts, and funnels designed to increase premium conversions and reduce burnout.
The ultimate patient education tool for MGD & Lid Mechanics. Explains the "Tri-Modality" solution visually.
View Live ToolExact word-for-word scripts to move patients from "I'll think about it" to "When can we start?"
Open Script PlaybookHigh-performance AI prompts for objection handling, ROI modeling, and CFO negotiation.
Launch AI ToolsThe ultimate qualification method to determine intent and capability before you waste time on a demo.
My personal operating system for high-performance. 90-Day Vision, Goal Architecture, and the 1% Journal.
Interactive tool to project revenue from OptiLight & OptiLift packages.
A quick guide to the end-of-year tax deduction for medical equipment.
Interactive DEQ-5, OSDI, and SPEED forms with auto-scoring.
"Beyond Drops" patient education visual explaining the root cause.
Printable tracker for high-priority candidates and revenue goals.
Whether you need a full dry eye program buildout, sales coaching, or just the right tools to get started—let's make it happen.
Select a time directly on my calendar. No back-and-forth emails.
Prefer to email first?
Berardi.Joe@eyeconvert.ioLimited availability for 1:1 consulting.